Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New...(展开全部)

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New...(展开全部)

唐纳德·A·诺曼，一位享誉全球的认知心理学家。他不仅是美国西北大学计算机科学、心理学和认识知科的教授，加利福尼亚大学圣地哥分校的名誉教授，同时还是尼尔森·诺曼集团的联合创办人和灵魂人物，苹果公司先进技术组的副总裁和一家远程教育公司的管理者。他所阐明的以人为本的设坟原则已深入人心，他所写的《设计心理学》已成了设计人员的必备经典。

Falling in Love is the first book to unlock the mysteries of how and why we fall in love. Renowned psychologist Ayala Pines shows us why we fall for the people we do, and argues convincingly that we love neither by chance nor by accident.She offers sound advice for making the right choices when it comes to this complicated emotion. Packed with helpful suggestions for those see...(展开全部)

Helen Fisher's courageous investigations of romantic love -- its evolution, its biochemical foundations and its vital importance to human society -- are informing and transforming the way we understand ourselves. Fisher describes love as a universal human drive (stronger than the sex drive; stronger than thirst or hunger; stronger perhaps than the will to live), and her many ar...(展开全部)

Helen Fisher's courageous investigations of romantic love -- its evolution, its biochemical foundations and its vital importance to human society -- are informing and transforming the way we understand ourselves. Fisher describes love as a universal human drive (stronger than the sex drive; stronger than thirst or hunger; stronger perhaps than the will to live), and her many ar...(展开全部)

Drop something in front of a two-year-old, and she's likely to pick it up for you. This is not a learned behavior, psychologist Michael Tomasello argues. Through observations of young children in experiments he himself has designed, Tomasello shows that children are naturally—and uniquely—cooperative. Put through similar experiments, for example, apes demonstrate the ability to...(展开全部)

For over two decades, weight loss surgeon Dr Andrew Jenkinson has treated thousands of people who have become trapped in the endless cycle of dieting. Why We Eat (Too Much), combines case studies from his practice and the new science of metabolism to illuminate how our appetite really works. Debunking the great myths of the body, and systematically explaining why dieting is cou...(展开全部)

Drop something in front of a two-year-old, and she's likely to pick it up for you. This is not a learned behavior, psychologist Michael Tomasello argues. Through observations of young children in experiments he himself has designed, Tomasello shows that children are naturally—and uniquely—cooperative. Put through similar experiments, for example, apes demonstrate the ability to...(展开全部)

Few of us have been spared the agonies of intimate relationships. They come in many shapes: loving a man or a woman who will not commit to us, being heartbroken when we're abandoned by a lover, engaging in Sisyphean internet searches, coming back lonely from bars, parties, or blind dates, feeling bored in a relationship that is so much less than we had envisaged - these ar...(展开全部)